Something That You MUST Incorporate In Your Online Marketing Strategies!
So you may be thinking about or are brand new to owning an online business, specifically in marketing a product. You’ve heard about all this stuff about SEO.
You then ask yourself “What is the importance of SEO”? Well to be blunt, utilizing SEO properly can either eventually create success for you in your online business. Or without the use of effective SEO strategies, it will break you.
I recently found an interesting article online. Basically the author stated that failing to make the proper use of SEO regarding your online marketing strategies, would result in almost assured failure at effectively getting your business off of the ground. In other wards – you would make little money in your business, partner!
The effective definition of SEO:
SEO stands for the term “search engine optimization”. By definition search engine optimization, (SEO which I will use from now on), is a set of rules by search engines such as Google, Yahoo and Bing designed to help website owners improve their search engine rankings.
Furthermore as defined on Wikipedia, “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
Wow that was a mouthful! Let’s see if I can break it down further by looking at such things as keywords.
The important connection between keywords and SEO:
Keywords are (one, two, three of them strung together or appearing as an entire phrase), important words that form the structure of any website post or page.
With the strategic use of these keywords and/or phrases, small business owners can optimize their websites and/or social media pages to increase the odds that consumers will see the products being offered and to which they, (the consumers) might have an interest.
Effectively using the techniques of SEO, (and importantly keyword placement on a website post or page) the website owner can increase his/her online presence. And in turn it will improve traffic being directed to their website(s), resulting in the awesome fact that this will drive more sales for the owner. In the end this also will result in the greatest thing of all – more profit $$$ for his/her business!
So it goes without saying that the use of keywords is crucial to the eventual success of any online business that is promoting a product. The problem you might now be asking would be the following:
Well how do I know where to use keywords by their presence within a website page or post?
Some tips to improve SEO techniques involving your online marketing strategies. Hint: keywords are but one crucial ideal to implement!
1). Before even creating the rough draft for a website page or post, you must conduct keyword research. More importantly, you must learn to know how to do it most effectively!
You have to grasp the idea that selecting keywords or phrases will be the foundation for any website page/post. Keywords must effectively match up with what your target audience has been, and will in the future enter that keyword(s) or phrase into the search boxes, (Google, Yahoo, Bing).
The advent of the Internet and recently the popularity and ease from which people can conduct searches in looking to solve a need or problem in their lives, has made online shopping a preferable way to buy products as opposed to driving to a physical store to make that same purchase.
The search to be conducted could involve a simple chore as entering in a phrase, “Best type of shoes to wear to a prom”. From there, the person would be re-directed to the first page on Google, Yahoo or Bing of available information usually coming from websites or blogs to provide them with the answer to solve this problem regarding formal shoes.
However it often is more than just that first page which has the information about formal prom shoes. It could continue onward for 10, 20 or 95 pages!!
In order to create eventual success for your business, if your website happens to be promoting formal prom shoes, you would want to ideally appear within the first 3 or 4 pages on the Internet as related to that keyword/phrase. It’s highly doubtful that any person looking for a need in shoes would keep going to page 94 before he/she found something that was highly helpful to him/her.
Your best chances at success in a business, as I discussed above, would be the use of highly relevant keywords to form the foundation of a post. Utilized effectively it would allow you be found very easily on the important pages, (the first crucial few) that list websites related to “best type of shoes to wear to a prom”.
In promoting those shoes, you should also take note of keywords while performing research that are highly competitive, used by hundreds of other websites but in addition would yield very low traffic. That would be something to avoid!
Your best chance for success in promoting those shoes would be to find a keyword(s) or phrase that will still be entered into search terms conducted by some people seeking a solution to a problem, (thus potential traffic to your website); but the keyword(s) will also have low competition amongst rival websites for that search.
There is an excellent keyword research tool available called Jaaxy. I have previously written an article about that powerful keyword tool on this website. I exclusively use Jaaxy to conduct needed research on articles posted in both of my websites. I most definitely used it for this very article!
How often to use keyword(s) phrases on a website post/page:
2). You must understand that using keywords/phrases utilized strategically throughout any website post or page is absolutely crucial. However, the search engines, (again Google, Yahoo, or Bing) frown upon finding keywords littered in every sentence of an article in a post or page.
When an article gets posted on a website, the search engines will then crawl through to assess the viability of that article. Using my example above, if you were to write the keyword phrase “best type of shoes to wear to a prom” in every paragraph of a 1,000 word article, I guarantee that the page/post will get ranked very low.
Conversely if you don’t even use the keyword phrase, or barely if at all, while crawling the search engines will miss its relevance altogether. Again your page will be ranked quite low – page 88 of 95 pages in total relevance to the keyword phrase.
Ideally within an article of that length, you would only want to have the keyword phrase appear early in the document as created, and addition have it appear in no more than 2 other places.
Content is also crucial to any website page or post:
The third and final strategy to implement in promoting a specific product is content. Written words which include the proper placement of keywords within the text document are absolutely crucial to the success of a particular page of post involving a product being promoted. In the article you will be delivering important and relative information to the readers who are there in the first place to solve a problem or need that they have in their lives.
Example: The person who really needs those pair of formal shoes and it’s now 3 weeks from her prom.
In order to pique the interest of that person, you must craft your article in such a manner that she would easily realize that what you have to offer is a solution towards solving her problem.
Words are more important than pictures or videos. Yes, images and videos can enhance what is written in the document as worded. However, they are not an effective strategy if you only show a photo of a woman’s ballet flat/slipper as being the type of shoe that she would wear to her prom. What exactly would the photo tell about the shoe? That it comes in a pretty color and other than that nothing else?
No, you can only provide the best information to the reader by verbally (written effectively in persuasive but subtle sentence structure format) telling her how and why this shoe would be a perfect fit in solving what would be a real need for the individual.
I use the illustration of women’s ballet shoes just above as an example where if you were promoting those types of footwear for a young lady looking to buy a pair for her prom, and that’s all the article consisted of – that one photo and no written content being included well the following will happen: She’ll look at the pictures and see nothing else; not even the manufacturer of that shoe, the available sizes nor even the price and – move on to another website never to return back to yours!
BTW, in this article I hope that you do understand that I am definitely not exclusively promoting women’s ballet flats!
So now I hope that you can understand the true answer to the question – what is the importance of SEO? Without implementing any strategies surrounding SEO and along with that keywords and content structure, you will just be spinning your wheels when it comes to the idea of growing a successful and profitable online business.
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Thank you for reading this article! If you have any further questions or thoughts, please I urge you to leave them in the comments’ section below: